One belief: create world-class products that safeguard human health.

One dream: help every partner build a secure, hope-filled life.

One commitment: craft an unbeatable global health franchise platform.

One world: enable partners to build sustainable businesses that last for generations.

The mountain belongs to everyone. Trust Ethic belongs to everyone.

Mountains are majestic, challenging, and full of hidden treasures, yet none of that is revealed unless we decide to take the first brave step. Only then can we see the secret vistas and experience the joy of reaching the summit.

T&E Global Trust Ethic Group was founded in 2003 in Taiwan and now spans all of Asia. Headquartered in Taipei, we operate subsidiaries in Taichung, Kaohsiung, Hong Kong, Malaysia, and Singapore. By integrating world-class biotech researchers, EU-grade pharmaceutical partners, cloud-based business tools, multimedia marketing, global logistics, and complete entrepreneurial coaching, we live out the philosophy of “love, care, and vitality” while building a borderless health network that operates in real time. For over a decade we have helped countless people regain health, pursue their dreams, and reach new heights.

T&E Global offers one of the most compelling global reward plans, inviting entrepreneurs and young visionaries worldwide to join our international health franchise platform. Learn, share, collaborate, grow through advancement opportunities, earn generous rewards, and build the passive income you imagine.

In 2020 we launched the decade-ahead “New Franchise 6.0” global strategy, creating an OAO (online and offline) entrepreneurial ecosystem. Three flagship operation centers— the New Franchise Strategy Center in Taipei, the Global Multimedia Center in Taichung, and the Advanced Science Center in Kaohsiung— cultivate elite founders and mobilize resources across Greater China and ASEAN markets. Wherever you are, our cloud tools and omni-channel marketing programs make it simple to start your business journey.

Join T&E Global today and enrich your healthy life with love and kindness.

The Turning Point

I grew up in Taiwan’s post-war baby boomer generation and pursued education and career goals with relative ease. Yet true success, I realized, depends on the positive energy behind every decision. Before founding Trust Ethic I spent two decades as a professional manager in renowned multinational and high-tech firms during Taiwan’s economic boom. Life changed when my mother was diagnosed with hypertension, diabetes, and heart disease. Caring for her through long-term treatment exposed me to the emotional toll that chronic illness takes on families, and I even fell victim to a health-product scam while desperately seeking relief for her—an experience that became a pivotal wake-up call.

Becoming a Guardian of Health

Years spent shuttling between hospitals revealed the full cycle of life and the fragility people feel when illness strikes. Learning about the Rod of Asclepius— a snake coiled around a staff symbolizing renewal— inspired me to believe that transformation is possible. A candid conversation in July 2003 about the future of longevity and biotech planted a seed that quickly grew. By the end of that year, fueled by my mother’s journey and a desire to make healthcare more compassionate, I committed to entrepreneurship.

Living Abundantly with Faith and Integrity

Trust Ethic officially opened on 2 December 2003. Although biotech was new to me, decades of relationships connected us with brilliant researchers who helped us develop outstanding products. My mission has always been twofold: offer hope to those who feel helpless and become a guardian of human health. Positive convictions attract like-minded partners, and together we serve customers with honesty, compassion, and vitality. The name “Trust Ethic” reflects the promise to prosper through faith and virtue.

Great Products Lead the Journey

From my earliest jobs to becoming a professional manager and eventually a founder, one truth remains: great products win. Within four years we broke the NT$1 million single-day sales mark, yet volume-based pricing in the industry felt unfair to loyal supporters. Shortly after, two brothers introduced the idea of a direct-selling model built on fairness and justice. Although I initially rejected the notion, their proposal resonated deeply.

Transforming for Fairness

On 22 June 2007 we officially adopted a direct-selling strategy rooted in fairness. I set out to build a transparent company that could change the perception of the industry and eventually stand shoulder to shoulder with the best global brands. The path from novice to founder was winding, but every challenge strengthened our resolve to share Trust Ethic’s integrity, kindness, and quality with the world.

Advancing a Global Health Platform

Business, like learning, moves against the current—standing still means sliding back. To keep innovating we formed an R&D task force and scientific advisory board in April 2018, led by TCM expert Dr. Lai Chen-Yuan. The second-generation KonAi Plus series debuted in June 2019 and quickly outperformed its predecessor. Our research mantra is “never Me Too, always Me Best,” pushing us toward smarter extraction technology, stronger digital tools, and a truly international footprint. Looking ahead, we aim to evolve Trust Ethic into a global health franchise platform where people with shared values can build lasting enterprises together.

Let’s move forward, embrace health, and enjoy life together.