Trust & Ethic was established in Taiwan. We use scientifically verified, authentic and effective products to share in good faith, not exaggerating and not falsifying, and marketing in the most close to the public, to do our best to improve human health.
In 2007, after years of traditional sales channel marketing, Trust & Ethic's superior products created many touching health miracles. We decided to transform into a professional multi-level marketing (MLM) company. In addition to letting products find health and confidence for everyone, we also let the business model of doing good and sharing lead. Many people succeed in getting rich, and with the power of love and care, they create more beautiful values for themselves and their careers.
Born in the 1960’s, I had a smooth life growing up, and started my business successfully. In recent years people have been talking a lot about guys with the whole package. I can’t help but thinking if I am qualified to be one of them? Who does not want to be successful in life? However, I believe that positive energy leads to success more than anything else. What I mean is that maybe I should try to figure out when the watershed of my life happened? Which path did I choose?
Before I started Trust and Ethic, Taiwan had enjoyed her Golden Age of the century for about 20 years. During that time I worked for a renowned foreign high-tech company as a professional manager. I enjoyed the hard-working vibe enormously, and luckily, my parents were in good health, which allowed me to pursue my career without having to worry about them. I thought to myself that my future would definitely be an endless upward growth curve. Little could I imagine that after I turned 30, my mother started to suffer from high-blood pressure, diabetics and heart disease, one after another, and within just 2 years, she had to be on dialysis.
For the generation of my parents, the first half of their lives was difficult. They were so deprived when it came to material, but still, they lived their lives optimistically. The second half was better, due to affluence of the society, superior and convenient medical services, which they depended on. As the youngest son, I took the responsibilities of caring for my mother. The treatment for chronic diseases takes a long time and could be frustrating. My mood swang in accordance with her conditions. With the desire to get the best cure, I was taken advantage of.
I can still remember that day vividly. It was May 12, 2002, Mothers’ Day. I took mother out of the Cathay General Hospital in Neihu for 4 hours, with the consents of the doctors, so we could get together with the whole family in a nearby restaurant. Later, as we were walking mother back to the hospital, a middle-aged couple came over to us and started sharing enthusiastically the story of their mother, who also suffered from several chronic diseases and were not able to walk, in spite of many attempts to get the best treatment from several prestigious doctors. Fortunately a good friend of theirs introduced some dietary supplement food, and it worked really well on their mother. They gave me a business card, and asked me to keep them informed if I needed them.
After I went back to the hospital, I read the business card over and over and a piece of hope grew inside me. It expanded and expanded, to the point that I persuaded myself that this couple had to be THE persons to get my poor mother out of the misery of all the pain and suffering. So I wired thirty thousand dollars to his account.
2 days later a package of suspiciously looking pills came, and that was when I realized I had been scammed. I detested them for taking advantage of my vulnerability, but also regretted for losing my sense of reason and making such a foolish mistake.
Good luck follows a disaster. It turned out that this experience of getting scammed marked the watershed of my life.
In those years when I took mother in and out of the hospital, having watched different medical departments in different buildings and pains caused by different ailments, I always had complex feelings about the irrevocability of the nature and the life cycle triggered by birth, aging, sickness and death. I also happen to know that the symbol of western medical symbol is a Rod of Asclepius, which consists of a rod representing human spine and improvements of evolutions and spirituality, and a snake, which sheds skin every year, representing rejuvenation, renewal, and the process of rebirth. What a beautiful symbol and deep thought. Everybody gets sick. The medical symbol of Rod of Asclepius means the life cycle of the human beings, from infancy to childhood, to adolescence, adults, and seniors. As time progresses, changes are inevitable, and so are frustrations, harms, progresses, growth, and rebirth.
That is why I think the year of 2002 was one the most important watersheds in my life when I was scammed for buying counterfeit drugs for my beloved mother.
On a work day of July 2003, I met a manager I knew so well for dinner. We had a long and deep discussion about how longevity and the progress of medical services will lead to the prosperity of the biotech and healthcare industry in the 21st century. That discussion planted a magical seed in my mind. 5 months later, the determinations and the focus of the will ignited my desire to start my own business.
On December 2, 2003, Trust and Ethic was open for business. Although biotech and healthcare industry was still very unfamiliar to me, I was lucky to get full support from distinguished professionals of different subject areas, thanks to the connections I had accumulated over the years, to put together an excellent development team and to develop great products.
The core management philosophy I held on to are: Infinite hope for helpless people, and to be the guardians of human health.
Positive belief generates positive energy, and brings companions with similar objectives and aspirations together, and to execute them together. All colleagues and I sincerely hope to bring health to the human beings. We consider Trust and Ethic to be sincere and loving. We never exaggerate, never make false statements. Credibility comes first. We share love, compassion and vitality to help those in need.
Trust and Ethic is, literally, what I determined to have to enrich and fulfill my life with.
“Good product is king” is what I strongly believe in, after having spent so many years working in the commercial system. It is also why Trust and Ethic can build its reputation, receive positive feedback, broad support and acknowledgement within just few years.
July 18, 2007, the fourth year into starting my own business, marked the daily revenue of one million dollars for the very first time. I was happy, surely but only briefly. I felt uncommonly down afterwards, because the motto of this industry “price is based on quality” confused me. The more money you have, the more and the better discount you can get, which is unsettling and contradicts what I believed in when I started my business. I felt sorry for the supporters and suffered from this ordeal.
Some time later, some friends visited and asked me if I would be interested in direct sales, which I thought would be impossible and rejected. But they asked me if I would be interested if they could came up with a system that does not only guarantee no increase in price, but also offers a sale system that guarantees fairness and justice.
“Fairness and justice” moved me. After thorough understanding of the whole system, I decided to adopt this direct sale strategy as the marketing principles, and thus “Trust and Ethic” and I came to another watershed. I started my life in direct sale. I envisioned myself building a different direct sale company that values hard-working and great products to change the way people feel about direct sale. I also strongly hoped that someday Truth and Ethic could be the “Amway” in the Chinese society, making it a long lasting business for me, colleagues, and business partners, and bringing excellent products and business of sincerity and kindness that Truth and Ethic prides itself on so much to the entire world.
From an amateur in direct sale to creating Truth and Ethic and running it, it has been a bumpy road, and also a road of growth. I have been confident and full of combat power to lead the colleagues and business partners. Every day has been an accumulation of experience. We have been corrected, disciplined and helped numerously, which we are so thankful for, and which we will use for driving the company moving forward.
“Studying is like rowing a boat against the river, you either move forward or fall behind.” It applies to business as well. I cannot emphasize too much that good product is king. In order to develop even better products, and also to prepare for Truth and Ethic’s own production, we set up a development team and a science committee in April 2018. We were honored to have Dr Lai, Zhen-yuan as the CEO of the development team, to ensure excellency of the products. We also will expedite digitization, to keep up with the international trend, to put Truth and Ethic on the map internationally, and to expand global business.
In June 2019, Con A Plus 2nd Generation was launched and received vast acclamation. It is widely believed that 2nd generation works far better than the first.The development team uses excellent extraction technique to upgrade the product, making it work better than ever and improving the health of more people.. We don’t do “Me Too”, but only “Me Best”. This is the insistence and principles that our development team holds on to when developing new products.
From 2003 till today, looking back and looking forward, Truth and Ethic believes that one step at a time, diligence, and “help ourselves and people will help us” lead Truth and Ethic to where it is now. As the “Guardian of Human Health”, my next goal is to establish Truth and Ethic as the healthcare chained business platform. I hope that people with similar thoughts and goals can work together, start business together, and work for health of the everybody in the entire world.
Let’s march towards success together, embrace health together and enjoy what life has to offer!
- Sep, 2020Established three major operation centers
Taipei new franchise strategy research company
Taichung Global Multimedia Operations Center
Kaohsiung Global Advanced Research Center
- Aug, 2020China International Franchise Incubation Association
- Jul, 2020Establish a branch in China
- Apr, 2020Established Sidley Global Group
- Apr, 2018Establish Sidley Scientific Research Center
- Mar, 2016Established Singapore Branch Office.
- May, 2015Appointed as Director of Taiwan Association of Multi-Level Marketing, R.O.C.
- Dec, 2014Grand opening of a new self-owned office at Kaohsiung Software Technology Park.
- May, 2014Appointed as Supervisor of Taiwan Association of Multi-Level Marketing, R.O.C.
- Jan, 2013Established Malaysia Branch Office.
- May, 2012Established Hong Kong Branch Office.
- Aug, 2011Relocation of Taipei Headquarter to ChengDe Road.
- Mar, 2011Business Times published an article on Trust & Ethic as the award winning top quality. multi-level marketing company.
- Nov, 2008Established Kaohsiung Branch Office.
- Aug, 2008Awarded as “Future Star” of 2007 MLM Billboard by Networker Magazine.
- Jun, 2008Established Taichung Branch Office.
- Mar, 2007Transition from traditional business model to multi-level marketing business model.
- Dec, 2003With “Trust & Ethic” as the core value, established Trust & Ethic Biotechnology Co., Ltd.